Therefore, many visitors are not always good!

Today at the webinar I got a very good question that I did not answer well so therefore it will be a blog post.

The discussion was about my statement that “many visitors is not a goal” and may not even be good for your business. I was then countered that they do no harm as opposed to if it was an offline business.

But, my thought is that those visitors who are not interested in buying anything are actually causing harm.

This is how I think:
If I use some measurement tools to see what interests my readers, I will also find out what attracts the most readers. It will probably make me write more posts of the same kind and consciously or unconsciously guide my behavior. Same thing if I get a lot of comments on a certain type of post. It affects me.

It’s the conversion that matters

But if the majority of my readers never convert to customers, and if I let that group drive my behavior, I will continue in a direction I don’t really want. Many visitors are not harmful in themselves but, as in many other things, we are driven by ‘rewards’. And many readers can therefore cause us to get stuck in a rut that does not lead to the goal. So always keep your audience in mind and make sure it is the one you are writing for. Your target audience may not be the same as your readers.

Follow-up question – why do you have a blog